Lead Creation & Management
Create, manage and maintain leads throughout the sales process.
Powerful CRM platform
Powerful CRM Features to
Manage Every Customer Relationship
From lead generation and sales pipeline management to WhatsApp automation and AI-powered assistance, 118 CRM provides the tools your business needs to organise sales operations and build stronger customer relationships.
Lead Management
Capture, Organise and Manage Every Lead
Keep your sales opportunities organised with a centralised lead management system.
Monitor lead activity, assign responsibilities and manage the complete lead lifecycle.
Centralised Lead Database
Keep all lead information organised in one centralised system.
Lead Assignment & Ownership
Assign leads to the right team members and manage ownership.
Lead Verification
Verify lead information and maintain reliable sales data.
Custom Lead Stages
Create customised stages that match your sales workflow.
Lead Status Management
Track and update lead status at every stage of the lifecycle.
Lead Source Tracking
Track where your leads come from and identify valuable sources.
Lead Activity History
View previous interactions and maintain a complete activity history.
Lead Filtering & Search
Quickly find leads using powerful search and filtering options.
Lead Follow-up Management
Manage follow-ups and stay on top of important sales activities.
Lead Performance Dashboard
Monitor lead performance and sales activity from one dashboard.
Lead Creation & Update Tracking
Track when leads are created and when their information is updated.
Sales Pipeline & Deal Management
Move Opportunities Forward With a
Structured Sales Pipeline
Manage your sales journey with clear deal stages and complete visibility into opportunities.
New Lead
Contacted
Qualified
Proposal
Won Deal
Deal Tracking
See every opportunity and its current stage at a glance.
Stage Management
Move deals through customisable sales stages with ease.
Forecasting
Understand pipeline value and plan sales activity.
WhatsApp automation
Automate Customer
Communication With
WhatsApp
Stay connected with prospects and customers through timely, personalised WhatsApp communication — right from your CRM.
- Send instant updates and notifications
- Automate welcome and follow-up messages
- Manage conversations in one place
- Use ready-to-go message templates
- Keep a complete communication history
AI-powered experience
Bring Intelligence Into
Your Sales Process
Use AI to support your sales team, simplify communication and make customer management more efficient.
- AI-assisted lead qualification.
- Intelligent lead prioritisation.
- AI-powered message drafting.
- Customer communication assistance.
- AI-generated sales summaries.
- Follow-up recommendations.
- Customer interaction insights.
- Sales performance insights.
- Intelligent workflow assistance.
Team productivity
Keep Your Sales Team Organised and
Accountable
Manage everyday sales activities and ensure your team stays on top of customer interactions.
| Module | Capabilities |
|---|---|
| Tasks | Create tasks, assign responsibilities and monitor progress. |
| Meetings | Organise and track customer meetings. |
| Calls | Maintain call activities and communication records. |
| Reminders | Support timely follow-ups and activity management. |
Contacts & Team Management
Build Stronger Customer Relationships
Through Better Collaboration
Keep your customer database organised while enabling your team to work together efficiently.
Features
- Contact management.
- Customer information records.
- Contact search and filtering.
- Team management.
- User management.
- Lead ownership.
- Sales representative assignment.
- Activity visibility.
- Workspace management.
Contacts & team workspaceLive overview
Centralised contacts Active
Team & user roles Configured
Lead ownership assigned Updated
Contact search & filters Ready
Activity visibility On
Workflow automation
Automate Your CRM Workflows
Without Repetitive Manual Work
Replace repetitive tasks with automated workflows that keep your sales process moving and your team productive.
Automation Triggers
When lead created.
When lead stage changed.
When lead deal for a defined number of days.
When a Task created
When a task is overdue
Time-based schedules.
WhatsApp first message received.
WhatsApp keyword received.
Automated Actions
Assign lead to sales representative
Send email.
Send WhatsApp messages.
Create tasks.
Assign lead owners.
Update lead stages.
Notify users.
Send daily reports.
Send WhatsApp templates, text, buttons and interactive lists.
Trigger Condition Action Done
Performance analytics
Understand Your Sales Performance
With Real-Time Visibility
Get a clearer view of your sales operations with organised dashboards and reporting.
Lead Analytics
Track lead sources, lead quality, and conversion rates.
Sales Reporting
Measure revenue, deal progress, and sales performance.
Performance Insights
See team activity and identify opportunities to improve.
Connected ecosystem
Connect Your CRM With the Tools
Your Business Uses
Bring your everyday business tools together and reduce switching between platforms with connected workflows.
WhatsApp Business
Email Marketing
Website Forms
Third-party Apps
Integration benefits
Everything works better together
- Keep customer data in sync
- Reduce manual data entry
- Connect your sales tools
- Create smoother workflows
Connected applications4 Active
WhatsApp Business Connected
Email platform Connected
Website forms Connected
Business apps Connected
One connected platform
Everything Connected. Everything
Organised.
One central platform to manage the complete customer journey — from the first interaction to long-term relationships.
| CRM Feature | What it helps you do |
|---|---|
| Lead Management | Capture, qualify, and assign new leads |
| Contact Management | Organise customer information and history |
| Sales Pipeline | Track opportunities from start to close |
| WhatsApp Automation | Send timely customer communications |
| Task Management | Plan and monitor daily sales activities |
| Workflow Automation | Automate routine sales processes |
| Reports & Analytics | Measure sales and team performance |
| Integrations | Connect the tools your business uses |
Get started today
The Right CRM Features Can Change
Your Way Your Business Sells.
Bring your leads, customers, sales pipeline, and team workflows together in one simple platform. Start building stronger customer relationships today.