Manage Your Entire Real Estate Brokerage Business in One Platform.
From property listings and lead management to sales pipelines, property viewings and agent commissions – 118 Broker CRM brings your entire real estate business together in one intelligent platform.
Manage your properties, connect with buyers and sellers, empower your agents and close more deals with streamlined workflows and AI-assisted tools.
Run Your Brokerage Business Without Switching Between Multiple Tools.
Managing a real estate agency involves multiple activities, teams and transactions. 118 Broker CRM connects your daily operations in one place, giving you better control over your properties, leads, agents and revenue.
Turn Every Enquiry into a Business Opportunity.
Never Lose Track of a Potential Property Deal
Every enquiry represents a potential transaction. With 118 Broker CRM, you can capture, organise, assign and monitor leads throughout your sales process.
Whether enquiries come from property portals, advertising campaigns, website forms or direct communication, bring your sales opportunities into one organised workspace.
- Capture and manage leads centrally.
- Assign leads to individual agents or teams.
- Track lead status and sales progress.
- Schedule calls, meetings and follow-up tasks.
- Maintain complete customer interaction history.
- Monitor agent performance and lead conversion.
Complete Control Over Your Property Listings.
Manage Properties, Owners, Builders and Brokers with Ease
Keep your property inventory organised and accessible. Manage property information, coordinate with property owners and builders, and maintain a structured network of brokers and real estate professionals.
- Centralised property database.
- Property owner management.
- Builder and developer management.
- Broker and partner network management.
- Property details and listing information.
- Property availability and status tracking.
- Connected property enquiries and leads.
Move Every Deal Forward with Complete Sales Visibility.
Get a clear view of every sales opportunity, from the first enquiry to the final deal. Organise opportunities, track deal stages, manage property viewings and monitor your team's sales activities.
- Centralised deal management.
- Customisable sales stages.
- Property viewing management.
- Buyer and seller coordination.
- Deal value tracking.
- Sales activity monitoring.
- Closed and pending deal visibility.
Thank you for your property enquiry. We have received your requirements.
Build Better Customer Relationships with Automated WhatsApp Communication.
Stay connected with buyers, sellers, property owners and prospects through WhatsApp Business integration. Reduce repetitive communication and keep your team responsive with automated messages and workflow-based actions.
- WhatsApp Business integration.
- Automated welcome messages.
- Lead follow-up communication.
- Predefined message templates.
- Automated messages based on CRM events.
- WhatsApp buttons and interactive lists.
- Communication and handover workflows.
Let AI Help Your Real Estate Team Work Smarter.
Bring intelligence into your daily brokerage operations. AI-assisted capabilities can help your team understand customer requirements, manage sales opportunities and reduce repetitive administrative work.
- AI Lead Insights – Understand lead information and identify important sales opportunities.
- Smart Lead Prioritisation – Help agents organise follow-ups based on lead information and engagement.
- AI Communication Assistant – Prepare professional customer messages and follow-up responses.
- AI Activity Summaries – Generate concise summaries of customer interactions and sales activities.
- Property Matching Assistance – Help identify suitable properties based on buyer requirements.
- Sales Insights – Analyse CRM information to highlight pipeline activity and business trends.
Implementation note: Publish these AI capabilities only after confirming the corresponding functions are available in the product.
Explore AI FeaturesYour Brokerage CRM, Connected to the Platforms You Use.
Connect your property portals, advertising platforms, payment services and communication channels to streamline your brokerage operations.
Property Portals
Bayut and NuOffices property lead connections.
Marketing Platforms
Google Ads Lead Forms and Meta Lead Ads.
Communication
WhatsApp Business messaging and workflows.
Payments
Stripe and MamoPay payment services.
Property Data
118 Dubai Leads API connections.
Finance
Integrated accounting capabilities.
Integration availability and supported functionality depend on the individual platform and configuration.
More Control. Better Coordination. Smarter Brokerage Operations.
Bring your property operations, customer relationships and sales activities into one connected workspace.
| Without a Centralised CRM | With 118 Broker CRM |
|---|---|
| Property information scattered across tools | Centralised property management |
| Leads managed manually | Structured lead assignment and tracking |
| Missed customer follow-ups | Tasks and automated communication |
| Limited deal visibility | Organised sales pipeline |
| Manual commission calculations | Centralised commission tracking |
| Disconnected team activities | Unified agent and team management |
| Separate financial records | Connected accounting and invoicing |
Ready to Take Your
Real Estate Brokerage to the Next Level?
Bring your properties, leads, agents, sales pipeline and commissions together with 118 Broker CRM.
Whether you manage an independent brokerage or a growing real estate agency, get the tools you need to organise operations, improve team productivity and manage every opportunity with confidence.
Get started today and discover a smarter way to manage your real estate business.