118 Broker CRM · Real Estate Management

Powerful Features to Manage Every Aspect
of Your Real Estate Brokerage

From property inventory and broker networks to lead generation, deal management and commission tracking, 118 Broker CRM provides all the essential tools to manage and grow your real estate business. Organise your operations, connect your teams and manage your entire sales journey from one platform.

118 BROKER CRMProperties  Leads  Deals  Viewings  Commissions   
Brokerage Overview
Your real estate business at a glance
This month
Active Properties248Inventory
New Leads186Enquiries
Open Deals42In pipeline
Upcoming Viewings28Scheduled
Sales Activity
Recent Brokerage Activity
New buyer leadNew
Property viewingToday
Deal updatedActive
Commission recordPending
Complete feature overview

Everything Your Brokerage Needs. All Connected in One CRM.

Explore a complete set of tools designed to simplify real estate brokerage operations, improve sales coordination and give your management team better business visibility.

Property & Inventory Management

Manage your real estate inventory with organised property records and centralised information.

  • Property listing management
  • Add and manage residential and commercial properties.
  • Property information and specifications
  • Property images and listing details
  • Property pricing and availability.
  • Property status management
  • Property owner association
  • Builder and developer management
  • Property search and filtering
  • Centralised property database
  • Property enquiry management

Network & Relationship Management

Build and manage your real estate business network from one platform.

  • Property owner management
  • Broker and channel partner management
  • Builder and developer management
  • Centralised contact database
  • Contact information management
  • Network relationship tracking
  • Broker and partner coordination
  • Connected lead and deal records

Lead Management & Tracking

Capture, organise and convert enquiries into business opportunities.

  • Centralised lead management.
  • Lead creation and registration.
  • Lead source tracking.
  • Lead assignment to agents.
  • Lead ownership management.
  • Lead status and stage tracking.
  • Lead verification.
  • Buyer and seller enquiry management.
  • Lead search and filtering.
  • Lead activity history.
  • Follow-up scheduling.
  • Task and meeting assignment.
  • Lead performance reporting.
  • Google Ads and Meta Lead Ads integration.
  • Property portal lead integration where supported.

Sales Pipeline & Deal Management

Get complete visibility into your sales process and track every opportunity.

  • Deal creation and management
  • Customisable deal stages
  • Lead-to-deal tracking
  • Property association with deals
  • Buyer and seller information
  • Deal value and negotiation tracking
  • Deal status monitoring
  • Pending and completed deal tracking
  • Sales activity history.
  • Deal assignment to agents.
  • Sales pipeline visibility.
  • Deal performance reports.

Property Viewing Management

Coordinate property visits and maintain visibility into viewing activities.

  • Schedule property viewings
  • Link viewings with properties and leads
  • Assign viewing responsibilities
  • Manage viewing dates and times
  • Track viewing status.
  • Maintain viewing records.
  • Monitor upcoming viewings.
  • Track viewing outcomes and customer feedback.

Agent & Team Management

Manage your brokerage workforce and maintain visibility into team activities.

  • Agent and team management
  • Agent assignment
  • User roles and permissions
  • Team activity tracking
  • Lead ownership and allocation
  • Task assignment
  • Agent performance monitoring
  • Individual and team activity reports

Commission Management

Manage agent earnings and commission records associated with real estate transactions.

  • Commission record management
  • Deal-based commission tracking
  • Commission percentage and amount
  • Agent-wise commission records
  • Commission allocation.
  • Commission status tracking.
  • Pending commission visibility.
  • Paid and unpaid commission records.
  • Commission reports.
  • Transaction-linked commission history.

CRM Tasks, Meetings & Calls

Keep every sales activity organised and ensure important follow-ups are not missed.

  • Task creation and assignment
  • Task due dates and status tracking
  • Meeting scheduling
  • Call activity management
  • Follow-up reminders
  • Agent activity history
  • Overdue task tracking
  • Customer interaction records
  • Team activity visibility

WhatsApp Business & Automation

Make customer communication more organised and reduce repetitive manual work.

  • WhatsApp Business API integration
  • Shared or connected business numbers
  • WhatsApp message templates
  • Automated welcome messages
  • Lead creation and stage-based messaging
  • WhatsApp First-message and keyword based triggers
  • Automated follow-up communication
  • Interactive WhatsApp buttons and list messages
  • Conditional automation workflows
  • Automated tasks and lead assignment
  • User notifications and handover workflows

Accounting & Financial Management

Connect brokerage transactions with financial records and manage essential financial activities.

  • Expense management
  • Quotation and invoice management
  • Payment tracking
  • Deal-linked financial records
  • Commission-related financial tracking
  • Customer billing records
  • Financial transaction history
  • Accounting integration and financial reporting

Reports & Business Analytics

Make informed decisions with better visibility into your brokerage performance.

  • Lead performance and source analysis
  • Lead conversion tracking
  • Agent performance reports
  • Sales pipeline and deal performance reports
  • Property enquiry reports
  • Property viewing reports
  • Commission reports
  • Task and activity reports
  • Team performance insights
  • Business activity overview
Smarter with AI

Bring AI into Your Everyday Real Estate Operations

Give your agents and managers intelligent assistance throughout the sales journey. AI-powered tools can help reduce repetitive work, understand customer requirements and make better use of your CRM data.

AI Lead Insights

Understand customer enquiries and identify important lead information.

Smart Lead Prioritisation

Identify leads that may need attention based on available CRM information.

AI Property Matching

Match buyer requirements with relevant property information.

AI Communication Assistant

Prepare professional WhatsApp messages, emails and follow-ups.

AI Interaction Summaries

Summarise customer conversations and sales activities.

AI Follow-up Suggestions

Suggest relevant next steps based on customer interactions.

AI Sales Insights

Understand pipeline activity and identify patterns in sales data.

AI Report Assistance

Help interpret CRM reports and business information.

AI capabilities should be enabled and verified against the actual product release before being represented as available subscription features.
Integrations & connectivity

Connect Your CRM with Your Real Estate Business Ecosystem

Bring your existing business platforms together and reduce manual data entry with supported integrations.

Property & Listing Integrations
BayutProperty portal
NuOfficesProperty platform
118 Dubai Leads APILead connectivity
Google Ads Lead FormsMarketing leads
Meta Lead AdsMarketing leads
WhatsApp Business APICustomer communication
StripePayments
MamoPayPayments
Connected financial workflows

Keep Your Business Connected

Connect supported tools for property enquiries, marketing campaigns, customer communication and payments from a more connected workspace.

  • Property and listing lead connectivity
  • Marketing lead capture from supported platforms
  • WhatsApp Business communication
  • Payment integrations with Stripe and MamoPay
  • Connected accounting functionality for financial records and transaction management
Brokerage ecosystemIntegrations
Property & listing platforms ↔
Marketing lead sources ↔
Customer communication ↔
Payment services ↔
Accounting records ↔
118 Broker CRM
Manage Your Sales Journey

From First Enquiry to Successful Deal Closure

118 Broker CRM helps your team maintain visibility throughout the complete real estate sales process.

Capture Enquiries
Assign to Agents
Understand Needs
Schedule Viewings
Manage Negotiations
Close the Deal
Track Commissions
01

Capture Enquiries

Receive and organise leads from supported property portals, marketing campaigns and direct enquiries.

02

Assign to Agents

Distribute enquiries among your sales team and establish ownership.

03

Understand Requirements

Record buyer and seller requirements and identify relevant properties.

04

Schedule Viewings

Coordinate property visits and track customer feedback.

05

Manage Negotiations

Track deal progress, opportunity values and sales stages.

06

Close the Deal

Update deal status and maintain transaction records.

07

Track Commissions

Maintain agent commission records and monitor payment status.

Get started with 118 Broker CRM

Everything You Need to Run a More Organised Real Estate Brokerage

Stop managing properties, leads, agents and commissions across disconnected tools. Bring your complete brokerage workflow into 118 Broker CRM. Explore the features, experience the platform and discover how it can support your agency's growth.

Your next property deal starts with better management.